3 Lead Sources to Consider as a Real Estate Agent
It's a common mistake we see with agents who are just starting out:
Instead of mastering 3-4 lead sources, they try to manage 10+ and end up getting less production overall.
Here are a few lead sources you could consider focussing on. By dialing them in, you'll start to see an increase in leads and business.
Three real estate lead sources to consider
Zillow: Although it's slightly more expensive as a lead source, the investment can pay out nicely. Just enter in your credit card and you'll have the leads flowing immediately with virtually no setup or tech skills needed.
PPC: We love online leads, but they have a longer conversion window than Zillow. Follow-up is key here. There's no point in buying PPC leads if you don’t have a conversion funnel and the discipline to call them. If you do, however, they can give a nice ROI.
Open Houses: We push this lead source a lot for our new agents, having them do 3-4 open houses a month. These are excellent opportunities to have real estate conversations with real people and hone your sales skills. Be sure you have a lead capture system in place and, as always, be sure to follow up.